Lapland = Santa. Well not always. In fact, it’s only really one month a year when this winter wonderland is awash with families all on the hunt for the man with the beard. But visit outside of December, when Santa is taking a well-earned rest, and you’ll find a much quieter, rather surreal place which is perfect for adults (and older children) to indulge in a host of snowy activities.
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Every year I attend a remarkable invitation only travel show in Marrakech. It’s where I go to meet with some of the hotels and ground partners I currently work with abroad. But more importantly, it’s where I go to find out about new immersive and experiential travel experiences. And, as usual, I returned back to Manchester with a bag full of business cards and a head spinning with lots of new ideas.
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